premier inn london city tower hill hotel

Premier Inn london city tower hill hotel is a British limited service hotel chain and the UK’s largest hotel brand.  With more than 72,000 rooms and 800 hotels. It operates hotels in a variety of locations including city centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels.

The company established by Whitbread as Travel Inn in 1987, to compete with Travelodge. Whitbread bought Premier Lodge in 2004 and merged it with Travel Inn to form the current business under the name “Premier Travel Inn“, which  shortened to “Premier Inn” in 2007. Premier Inn accounts for 70% of Whitbread’s earnings.

History

The chain started trading in 1987 as Travel Inn. The first site to open was next to “The Watermill” Beefeater restaurant in Basildon.

In 2004, Whitbread acquired another hotel chain, Premier Lodge, for £536 million.^[1] This added 141 hotels to the portfolio. Whitbread renamed every hotel “Premier Travel Inn”.^[2]

In 2005, Premier Travel Inn opened its 500th hotel in Hemel Hempstead.

In early 2006, Premier Travel Inn purchased 11 Holiday Inn hotels in England and Wales. These sites kept their leisure facilities such as a swimming pool and gym, except the hotel situated at Norman Cross. Premier Travel Inn started to launch a new bedroom design during this year to move away from the differences of “Travel Inn” and “Premier Lodge”. Until then rooms had remained as they had been before and new hotels were designed as “Travel Inns”.

Whitbread shortened the name to “Premier Inn” in 2007;^[3] by 2009 the business accounted for more than 70% of Whitbread’s earnings.^[4]

In September 2007, Whitbread announced the purchase of Golden Tulip UK including six hotels trading in the UK under the Tulip Inn and Golden Tulip brands. The hotels were converted to Premier Inns.^[5]

In April 2008, Whitbread announced a £100 million expansion of Premier Inn in London over the following three years.^[6]

In July 2008, Whitbread bought 21 Express by Holiday Inn hotels in exchange for 44 Beefeater & Brewers Fayre restaurants where it was not possible to build a Premier Inn.^[7]